Look for Marketing that saves you time during your workday and get more out of your marketing strategy. Social media, CRM, Data Analytics, to name a few.

Marketing tools are used by marketers to manage all the activities they perform on any given day. Emails, campaigns, content writing and influencer relations — the marketing specialists’ most important skill is to keep multiple projects going in tandem — all to promote products, services, and brands. Marketing software will allow you to do just that and all the while making your job easier and easier to manage.

What is a marketing tool?

Marketing Tool A marketing tool is a tool or an app that can be helpful and effective for you to be a better marketing specialist, promoting a brand for a client. It’s the term for materials and processes that you use in order to do your job. Marketer tools are in the modern technological age a digital tool such as software or digital platforms for tech-savvy marketing teams. 

Types of marketing tools

Marketplace tools differ from company to company, need to need and objectives. Some of these become part of a company’s routine while others are more of an occasional occurrence, such as project management software employed by marketers for managing team campaigns. 

Marketing platforms exist but these are the ones that tend to fall into these boxes:

CRM

CRM software maintains the record of customers and is used by brands to connect with prospects and current customers. This marketing powerhouse pulls sales, marketing, and customer service into one place, so that brands can understand their customers more fully.

A CRM creates customer profiles more precisely. It captures every email received, question asked or purchased by a customer, and the action taken by your staff. Teams can delegate work, develop to-do lists, plan demos, and set reminders, so every contact gets the assistance and attention it needs at each point of the sales funnel.   

Automations: Marketing teams can automate tasks, such as emailing a new subscriber. Meanwhile, good reports enable decision makers to act in real time. 

Common CRM tools

• Salesforce
• Zoho CRM
• Hubspot CRM

Social media marketing tools

Content can be scheduled, posted, and analysed using social media tools on your social media pages. -According to HubSpot, 90 percent of marketers claim that generating a following on social media is a must. Thanks to schedulers, you’ll be able to write ahead of time on multiple channels instead of signing in to each and fumbling around post for each one. And your social media channels can also be managed in one place.

But the other great thing about social media tools is that they provide advanced analytics to show you who is checking out your channels and what are they saying to you. Analytics will tell you whether or not your posts are effective, and you can adapt your posts to your followers in order to increase clicks.

Common social media marketing tools

• Buffer
• Hootsuite
• BuzzSumo

Email marketing

Email marketing is still an integral part of the marketing specialist’s arsenal as it is scaleable, cheap and effective. Email marketing tools will help you write, send, test and track emails.

Email providers (ESPs) usually provide you with pre-built email templates to send a clear message to customers without having to edit design and that saves time and you can reuse templates in minutes with your brand assets in place. You can also automate email sending, connect emails with your social accounts, and trial brands to see which messages work for who.

Common email marketing tools

• Mailchimp
• AWeber
• eSputnik

Event marketing tools

Event marketing tools are relied upon by a lot of marketers for the successful conduct of any event like tradeshow, conference or workshop. Seventy-two percent of event marketers affirm that live events are a key part of an organization’s marketing. Selling and managing tickets, gathering customer data, staying organized and working with the event committee can all be done with event-planning software. In event marketing tools, you can also incorporate design elements so your event appears on-brand with all of your other marketing collateral. 

Common event marketing tools

• Eventsquid
• HoneyBook
• Webex Events

Data analytics tools

For digital marketing to be successful, you must have great data to know what customers are doing, how they’ll react according to past experiences, and build a more specific customer experience according to what they need and want. Data analytics applications (which include data visualization to understand your data, security to protect your data, and sometimes generative AI to create models, answer tricky questions in your own language, generate charts and graphs without any trouble.

Common data analytics tools

• Tableau
• RapidMiner
• QlikView

SEO tools

The SEO (search engine optimization) tools offered to marketers are used to drive brand exposure on search engines. They can allow you to see how your content ranks in search engines and which terms and users you use. There are also SEO tools to help you find out what your site can be doing better and receive recommendations on content by AI.

Search Engine Optimization Tools: They can tell you what keywords to add to your website to rank higher in search, check your website for any issues, and give you recommendations how to resolve it.

Common SEO tools

• Ahrefs
• SEMrush
• Moz

Lead capture tools

You create lead forms to gather information about customers. At its most basic version, users can supply email, phone number, or home address to be contacted by sales reps at a later time. Most of the time lead capture comes in conjunction with something you provide your customer — a free newsletter, eBook, discount code, etc. After a user provides information to use the product, your lead capture software will keep an online phone book of these potential customers for your sales representatives to refer back to. 

Lead capture tools are not only capable of building a database of new leads but they can also monitor lead activity, score leads according to their likelihood of conversion, and help reps manage each lead to create more sales. 

Common lead capture tools

• Pipedrive
• LinkedIn Sales Navigator
• Hubspot

Marketing automation

Marketing automation software automates the tedious work for you, so that you can focus on your customers. You could send your customers, for instance, an anniversary deals every year. Marketing automation software will tell you which promotions should be sent out every day and do the work for you without any additional work from you. Other activities you can automate include letting customers know when a cart is deleted or how loyal they are. 

Automation saves marketers time and builds a content library that can be reused. For example, marketers can send welcome and birthday emails one time and run them all year. 

Common marketing automation tools

• Marketo
• Eloqua
• Pardot

Project management

Marketers use project management software to plan, track, and manage multiple projects at once, helping you stay organized and keep the project on track. Project management tools often allow you to project completion dates, assign budgets, delegate tasks, monitor quality, and identify problems quickly.

You can expect tools to include visuals, like Gantt Charts, so administrators and marketers can see where a project is at a glance. Task lists, reminders, and time tracking are all included, as are communication tools, often in the form of messaging.

Common project management tools

• Trello
• Asana
• Wrike

Next steps

You’re a marketing person and you have a lot on your plate. You’ll be saving time and decreasing recurrent tasks with marketing tools. 3) Continue your marketing education with courses online. You might want to check Introduction to Marketing from the University of Pennsylvania for new marketers. Branding, customer centricity and go-to marketing are covered in this course.